The Ludic Closet originated in 2019 while living in a dorm in college with a simple goal: to bring a sense of play and positivity to the everyday. The meaning of "Ludic" is playful expression. As Ludic grew, our conversations with our community revealed a deeper need—a need for advocacy, awareness, and real support for mental health. ❤️

Today, we have evolved from a college passion project into a dedicated mental health advocate. We create more than just clothing; we create conversation starters. By donating a portion of our proceeds to Mental Health Awareness & Charities, we ensure that your purchase makes a tangible difference in the lives of others. We aren’t just building a brand; we’re building a world where kindness is the standard and mental health is a priority. It is important to find your Happy Hour, whether that is sunsets, coffee dates, a good book - anything that helps with your self-love.

We are a mother, daughter duo from Canton, Georgia! All of our “doodles” are hand drawn, and production is done in-house so that we can deliver the absolute best package to our customers.

We are so happy in the world of the internet you landed here. XO